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How can we avoid the headaches of a difficult, impending merger?
While two major investment banks were planning a
merger, they encountered a big problem: How do you get two former
competitors with different cultures to work together toward a common
goal?
They conducted a series of strategic planning
meetings with their senior managers to help them get to know one another
and allow them to work more productively as a team.
Meridia Audience Response helped them measure
the progress at each meeting.
Using the Meridia Audience Response keypad
system, they polled the audience throughout a series of three-day
events. They started out asking some general demographic questions and
got an impression of how many people already knew each other. They then
proceeded through the first day with questions that highlighted the
problems facing the two companies and determined how well each company
understood the situation.
Then on the last day, several of those same
questions were repeated and the results were compared with those of the
first day. Using this method, Meridia Audience Response was able to help the
two companies determine how effective their conference was at reaching
their intended goal. The results clearly indicated a difference between
the first day and the final day of the conference.
And, since they also used Meridia's services for
the meeting evaluation, they were able to modify the agenda to better
suit the audience for the next meeting.
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"...helped them measure the progress at each meeting."
They found that--on many issues--they agreed, or weren't far apart.
"...help determine how effective their conference was at reaching
their intended goal."
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