Collect Moment-To-Moment Opinions
Track Individuals and Demographic Groups
Test Legal Pleadings
Evaluate Sales Presentations
Teach Effective Public Speaking
Isolate Problems in a Presentation
Discover the Effective Phrases in a Speech
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| Focus Groups & Market Research |
Improve the quality of information gathered from focus groups by
eliminating any potential group bias. By having the group respond to
questions posed on a monitor, moderator influence is removed.
Furthermore, focus group participants will be more candid in their
responses because no individual in the group knows how others have
answered.
When you collect answers from individuals in a group setting,
via keypads, before any group discussion, you will know individual
answers without group influence. Isn't that what you really want,
their individual answer? When the consumer is standing in front of your
product, along side of the competing products, it's the individual that
decides to take your product from the shelf, not a group of people.
Armed with the information of individuals sitting around a table, the
moderator can find out more accurately why the answer was chosen and
then the group can discuss it.
Maintain greater control over your focus group meeting. Researchers get
results instantly. Evaluate differences of opinion and address these
issues by asking new questions -- on the spot!
Our system allows you to probe deeper and discover the real reasons
behind consumer perception, evaluation, and choice characteristics.
Media Testing Through Real-Time Analysis
If it's media testing you want, Meridia is there to assist you. Our
real-time analysis software can test movies and syndicated television
shows as well as television and radio advertisements. Get audience
feedback on the different variables of your medium -- whether it is the
musical score, spokesman personality, a line of argumentation, or the
impact of a climactic scene for your movie.
The system features an easy-to-read, continuous timeline, which can be
split according to demographics and superimposed over the picture. As
the line moves from high to low, good to bad, you instantly see the
impact of your medium on the audience. The timeline is visible only to
the researchers, not the audience. The output also features a frequency
table, which can be divided by demographics, that identifies how many
people are rating your medium a certain value. Finally, all this
information is captured on videotape. Review the tape and pinpoint the
exact areas which may need fine-tuning and ensure that you are appealing
to your target market.
So for your next marketing research endeavor, choose Meridia and see why
our services are the perfect market research tool. Get valuable
information instantly and see how they think.
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5207 Militia Hill Road, Suite 100, Plymouth Meeting, PA 19462
610-260-6800 / www.meridia-interactive.com
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